uShip
uShip.com is an online marketplace that connects shippers with carriers who can haul their goods. With a focus on larger-than-parcel items, uShip users can list anything from furniture and vehicles to industrial equipment and palletized freight.
Process
Since joining the design team in 2015, I’ve worked on multiple projects that focus on reviewing uShip’s consumer website and evolving it into a business-class offering. All projects follow a human-centered design process, beginning with user research and ending with production-ready assets.
Discovery
User research
Stakeholder interviews
Persona identification
Research synthesis
Concept
Competitive analysis
Comparative analysis
Sketching & exploration
User flows & IA impact
Design
Wireframing & UI design
Visual design
User testing
Iteration
Production
Prototyping
Micro-interactions
Documentation
Asset deliverables
As an Experience & Interaction Designer, I am heavily involved in the discovery, concept, and early design stages, but work closely with visual designers and developers throughout production & iteration cycles.
Discovery
User research, Stakeholder interviews, Persona identification, and Research synthesis
Concept
Competitive analysis, Comparative analysis, Sketching & exploration, User flows & IA impact
Design
Wireframing & UI design, Visual design, User testing, Iteration
Production
Prototyping, Micro-interactions, Documentation, Asset deliverables
