uShip
uShip.com is an online marketplace that connects shippers with carriers who can haul their goods. With a focus on larger-than-parcel items, uShip users can list anything from furniture and vehicles to industrial equipment and palletized freight.
Process
I worked on multiple projects that focus on reviewing uShip’s consumer website and evolving it into a business-class offering. All projects follow a human-centered design process, beginning with user research and ending with production-ready assets.
Discovery User research
Stakeholder interviews
Persona identification
Research synthesis
ConceptCompetitive analysis
Comparative analysis
Sketching & exploration
User flows & IA impact
DesignWireframing & UI design
Visual design
User testing
ProductionPrototyping
Micro-interactions
Documentation
Asset deliverables
Discovery
User research, Stakeholder Interviews, Persona identification, Research synthesis
Concept
Competitive analysis, Comparative analysis, Sketching & exploration, User flows & IA impact
Design
Wireframing & UI design, Visual design, User testing
Production
Prototyping, Micro-interactions, Documentation, Asset deliverables
