Well, hey. I’m Adam.
I’m a product designer who works at the systems layer of enterprise platforms. I enjoy making complicated things simple. I specialize in designing the connective tissue of software: the flows, interactions and frameworks that turn rapid-fire features into a coherent, scalable product.
Work
For the past eight years, my design focus has been Command, the in-house platform for Keller Williams. It’s an expansive suite of products that powers the businesses of over 180,000 real estate professionals globally.
Command was born in a high-stakes, “startup-within-a-giant” environment. Early on, we prioritized rapid MVP delivery to compete with tech-first platforms. As the platform matured, I started inheriting those legacy situations and leading the effort to modernize, refine, and scale them.
The projects below capture this later phase. Beyond interface design, the studies focus on managing complex constraints, cross-team collaboration, and designing long-term frameworks.
Case studyPORT: Permissions, Orgs, Roles and TeamsA data breach exposed widespread credential sharing. The fix was not a patch — it was migrating 178,000 users onto a different architecture, across ten product teams.
Case studyThe Command Filter SystemAgents needed action-oriented views of their contacts that our legacy UI couldn't support. I designed a new advanced filter tool and defined the patterns and components that the rest of the platform adopted.
Earlier work
uShip
Interaction Designer
2015–2018
I started my design career at uShip, a shipping marketplace. Originally a consumer site, uShip grew to support large businesses and I was a part of the UX research and design effort to scale and white-label the products to support the enterprise needs of major international logistics clients.